Cutting Through the Noise in a Crowded Local Dining Market
3 MONTH CAMPAIGN
1,500
Conversions
$0.86
CPA
6.91%
CTR
~$30,000
In monthly ads-attributable revenue
01 CLIENT OVERVIEW & POSITIONING
Contemporary sushi room in Sarasota — full nigiri and roll program, sake and cocktail list, $70–$95 perguest spend. Local-led audience with strong seasonal lift from the Gulf Coast snowbird and resort population between October and April.
02 THE CHALLENGE
High competition for generic sushi keywords, a Google Maps result page crowded with both legitimate competitors and lower-tier delivery operators, and budget leaking to broad-match queries with weak intent.
03 STRATEGIC APPROACH / GOOGLE ADS & META ADS
Dual-campaign Google architecture: a Smart campaign optimized for cost-efficiency on broader localdiscovery, paired with a dedicated Search campaign tightly built around high-intent queries — "best sushi Sarasota," "omakase near me," "nigiri Sarasota."
Deep negative keyword libraries filtered out delivery-only intent and all-you-can-eat. Meta ran in parallel with food-photography creative driving direction requests and weekday reservation incentives.
04 RESULTS & REVENUE IMPACT
Smart campaign hit $0.86 per conversion. Search campaign captured a 6.91% CTR against the high-intent keyword set — both well above category benchmarks.
Revenue model: ~1,500 conversions across 3 months × 30% converting to a visit × 2.5 guests × $80 ticket = ~$90,000 in ads-driven revenue, or ~$30,000 monthly from paid channels alone.
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