Precision Geo-Fencing: Capturing Distinct Audiences for a Specialty Café
3 MONTH CAMPAIGN
778
Conversions
$1.16
CPA
2,040
Clicks
~$17,500
In monthly ads-attributable revenue
01 CLIENT OVERVIEW & POSITIONING
Authentic Japanese matcha and dessert café — two Orlando locations (downtown and Mall at Millenia), $12–$18 per-guest spend, ceremonial-grade matcha plus soft-serve and parfaits. Audience layered across matcha enthusiasts, the city's Asian-American community, and the Millenia inbound visitor flow.
02 THE CHALLENGE
Two locations with completely different traffic patterns — downtown commuter and mall visitor. A single broad campaign would have over-served the wrong audience at the wrong location and cannibalized budget between units.
03 STRATEGIC APPROACH / GOOGLE ADS & META ADS
Split into two location-specific structures, each with its own geo-fence, creative set referencing local crossstreets and landmarks, and conversion goal optimized for that unit's catchment.
Search keywords tightly aligned ("matcha Orlando," "matcha Millenia," "authentic Japanese dessert") with negative filters removing supermarket-matcha and powder-shopping intent.
04 RESULTS & REVENUE IMPACT
2-month window, $901 total spend: 2,040 clicks, 778 conversions, $1.16 blended CPA.
Revenue model: 60% of conversions converting to a visit × 2 guests × $15 spend = ~$14,000 initial-visit revenue. Café-category repeat behavior at 2.5x inside 60 days lifts total ads-attributable revenue to ~$35,000, or ~$17,500 monthly.
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