Turning Social Traffic into High-Ticket Salon Appointments
3 MONTH CAMPAIGN
800+
New Instagram followers in month one
11%
CTR
$0.26
Cost per visit
~$20,000
In weekly ads-attributable revenue
01 CLIENT OVERVIEW & POSITIONING
Premium hair and beauty house in Orlando's Ivanhoe Village. Balayage and color-correction specialty, $250–$400 client ticket, two-sided audience: affluent local residents on a 4-to-6-week return cycle, and the steady inbound visitor pool searching "best salon" once they arrive.
02 THE CHALLENGE
New-client acquisition was lumpy and referral-dependent. Instagram engagement was strong but not converting to bookings. Tourist-driven search — one of the largest revenue pools in Orlando — was being entirely missed.
03 STRATEGIC APPROACH / GOOGLE ADS & META ADS
Meta built a follower-and-DM acquisition layer designed to convert Instagram traffic directly into appointments: transformation reels, before/after carousels, and a saved-DM flow capturing inquiries into the booking system.
Google ran a dedicated tourist-targeting campaign on long-tail queries — "hair salon near Disney," "balayage Orlando," "color correction Orlando" — geo-restricted to hotel zones and the Ivanhoe corridor.
04 RESULTS & REVENUE IMPACT
Month one: 800+ new Instagram followers at $0.26 per profile visit. Google Ads CTR sustained at 11%+, well above industry benchmark.
Revenue model: 60+ ads-attributable new-client bookings per week × $325 average ticket = ~$20,000 in weekly revenue directly driven by paid channels. Returning clients, referrals, and the long-tail value of the 750+ new followers are not included in that number.
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