Driving Weeknight Traffic for an Authentic Japanese Bar
3 MONTH CAMPAIGN
4,510
Verified local actions
81.7K
Impressions
2.42K
Clicks
~$56,400
In monthly ads-attributable revenue
01 CLIENT OVERVIEW & POSITIONING
Izakaya-leaning Japanese bar built around binchotan-grilled skewers and a focused sake and shochu program. Drinks-first culture, $75–$90 average spend per guest, low-light room that sells itself on weekends but needed to fill mid-week.
02 THE CHALLENGE
Operating well below capacity on weeknights. Passive Instagram, no paid acquisition, no view of which neighborhoods were feeding the door. Getting outranked in local search by larger, less specialized competitors.
03 STRATEGIC APPROACH / GOOGLE ADS & META ADS
Meta ran discovery-first creative — grill, glass pours, the room at peak energy — against a tight 3-to-5-mile radius with craft-cocktail and Japanese-culture interest layers. Engagement audiences rolled into retargeting weekly.
Google captured high-intent search lanes ("izakaya Tampa," "Japanese bar near me," "late night Japanese food") with location extensions and call tracking surfacing every direction request and click-to-call as a primary conversion.
04 RESULTS & REVENUE IMPACT
Across a 3-month window: 81.7K impressions, 2,420 ad clicks, and 4,510 local actions — direction requests, profile visits, and calls that map directly to in-person traffic. Revenue model: 25% of local actions converting to a paid visit × 2 guests × $75 spend = ~$56,400 in monthly ads-attributable revenue, with the 81.7K paid impressions delivering brand-lift value on top.
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