Michelin-Level Marketing for Tampa's Premier Omakase
3 MONTH CAMPAIGN
2,130
Verified local actions
$1.18
CPA
84%
Conversion
~$26,600
In weekly ads-attributable revenue
01 CLIENT OVERVIEW & POSITIONING
Counter-seated omakase room operating at the top of the Tampa fine-dining scene. Single tasting menu, tightly controlled covers, $200+ per-guest ticket before pairings. The audience is high-disposable-income locals and inbound travelers who research "omakase" before they fly in.
02 THE CHALLENGE
Reputation was strong, but reservation pacing was inconsistent on weeknights. No clean attribution between digital spend and confirmed covers. High-intent local search was being shared with low-intent "sushi" and "Japanese restaurant" traffic.
03 STRATEGIC APPROACH / GOOGLE ADS
Google Ads built around true high-intent terms — "omakase Tampa," "chef's tasting menu," "best sushi fine dining" "Michelin"— protected with negatives stripping out delivery and all-you-can-eat. Conversion tracking wired to the reservation widget so every booking initiation fired as a discrete signal.
04 RESULTS & REVENUE IMPACT
2,130 verified local actions at $1.18 CPA — under 1% of an average guest check. Sustained 84% conversion from action to confirmed seat. Revenue model: 30% of actions converting to reservations × 2.5 guests × $200 ticket = ~$26,600 in weekly ads-attributable revenue, organic and walk-in traffic excluded.
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