Solving the "Restaurants Near Me" Problem for a Niche Dining Concept
3 MONTH CAMPAIGN
4,650
Verified local actions
21
Direct phone calls
100k
Impressions
~$75,000
In monthly ads-attributable revenue
01 CLIENT OVERVIEW & POSITIONING
Tabletop Korean BBQ venue — meat-focused menu, banchan progression, $55–$75 per-guest spend, group-led economics with 3-to-5-person tables driving the bulk of revenue. Korean BBQ remains undersupplied in central Florida relative to demand.
02 THE CHALLENGE
The growth lane was capturing the very large but very low-specificity local discovery layer — "restaurants near me," "Chinese food near me," "BBQ near me" — and converting that broad intent into Korean BBQspecific traffic. Most operators leave that demand on the table because the keywords are too generic to bid on profitably.
03 STRATEGIC APPROACH / GOOGLE ADS & META ADS
Layered Google campaign that bid into the broad local-discovery terms with creative that immediately reanchored the user to Korean BBQ as the better-fit answer. Click-to-call structured as a primary conversion to capture last-minute group bookings.
04 RESULTS & REVENUE IMPACT
100K brand impressions, 1,830 clicks, 4,650 local actions, and 21 direct phone calls — a signal stack that maps cleanly to group-occasion in-venue visits.
Revenue model: 25% of local actions converting to a confirmed visit × 3 guests × $65 ticket = ~$226,800 across the campaign window, or ~$75,000 monthly from paid channels alone, with brand-lift from 100K impressions in the local Korean BBQ category on top.
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