Solving the High-Intent, Low-Volume Search Dilemma for a Fast-Casual Café
3 MONTH CAMPAIGN
6,460
Verified local actions
45
Direct phone calls
96,900
Impressions
~$23,000
In monthly ads-attributable revenue
01 CLIENT OVERVIEW & POSITIONING
Modern-Vietnamese café — fast-casual format, signature banh mi line, Vietnamese coffee program, $15– $22 per-guest spend. The category lives almost entirely in older, less brand-forward operators; Banh Mi Boy executes it with modern hospitality polish, which pulls a younger urban audience.
02 THE CHALLENGE
Niche search dominance. Banh mi has surprisingly high searcher intent — guests searching "banh mi near me" are almost always ready to buy — but small total search volume. The campaign had to capture effectively 100% of available high-intent traffic, while building a Vietnamese-café brand layer wide enough to pick up the larger "Vietnamese food" and "pho near me" pool.
03 STRATEGIC APPROACH / GOOGLE ADS & META ADS
Saturation bidding on "banh mi near me," "banh mi Orlando," "vietnamese cafe near me," with an expanded discovery layer on "vietnamese food near me" and "pho near me" to capture adjacent demand. Negative filters cleared out recipe and grocery intent. Meta ran a steady local-discovery layer with food-photography creative driving profile visits and direction requests.
04 RESULTS & REVENUE IMPACT
6,460 local actions and 45 direct phone calls — in a category this niche, near-total capture of available highintent search demand in the Orlando market.
Revenue model: 40% of local actions converting to a visit × 1.5 guests × $18 ticket = ~$69,800 initial-visit revenue. Café-category repeat at 2x lifts total ads-attributable revenue to ~$115,000 across the campaign, or ~$23,000+ monthly from paid channels alone.
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